There can be a number of reasons why you want to redesign a website; maybe attract new users, get higher conversions, improve user experience, or boost revenue. Whatever your reasons are, redesigning your website is always a good way to keep up with the latest design trends and technological advancements.

In fact, 75% of users correlate your company's website with your web design. However, a website redesign is a massive undertaking; if you cut corners or skip steps, it can easily go off the rails and become a disaster.

So, the trick is to follow the correct process and use the right tools.

The following step-by-step process has helped us redesign 50+ websites in the last year alone.

So, let's get started.

What is a website redesign?

If you have an existing website, then website redesign refers to updating and refreshing its code, graphics, and content structure to better match the expectations of your target customers.

A website redesign can also mean adding new features or completely revamping it on a new platform. For instance, converting your HTML website to Wordpress would require a complete website redesign.

No matter how well your website seemed when you first launched it, there always comes a time when it could benefit from a redesign. Given the constantly changing algorithms, design process, and consumer behavior, it's almost impossible for an outdated website to deliver extraordinary results.

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